Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction that awareness campaigns are just the first phase of a longer strategy. The
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I have attended the Canada West Region conference before (in person – back in
As we emerge from various stages of lockdown, communication professionals will deal with the challenges of partially- or fully-remote workers, technology changes and strained resources. This, according to
Think waaaaay back… remember clip art? Screen beans and tacky illustrations, with the ever present Microsoft paperclip ready to help at an instant? Looks like clip art is
Something I love in the initial stages of a project is when we sit down with a client (virtually) and just ask them to tell us about their
So much has changed in a year. (Don’t fret, I’m not going to repeat what you’ve already heard/read/discussed about the difference a pandemic year makes.) But I was
At Focus, we like to try to help other people as often as we can. We often donate our time and talents to important causes and activities in
1981 Electric typewriters perched on every desk. Mail delivery meant pieces of paper distributed by human beings, twice a day, on rolling carts. ‘Mobile phone’ meant putting a
I recently finished a couple of communications audits for clients and I felt I should share why they are a good idea, and why your company or organization
A company’s culture is defined by how people interact with co-workers, customers and suppliers, and how they get their work done. Simply put, “it’s the way we do
Focus Communications offers customized services that start with strategy and mix marketing, communications, and PR. We engage audiences, stage events, and attract attention through traditional and digital marketing.
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