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The Focus Sandbox

Marketing
Dean Heuman

Bounce Rate Blues

Imagine you’re a child following a parent around. You tug on their jacket and realize it’s not your mom or dad at all. These people are total strangers!

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Communications
Dean Heuman

Communicating to Win

Allan Thygesen spoke at Google Marketing Live last week. His message was clear. Companies should anticipate to win. Addressing digital marketing representatives at the event, he noticed three

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Communications
Dean Heuman

In Defense of The Book Worm

There was a time when the printed word was king. If you wanted to get information, learn, or be entertained, books were the place to go. Remember encyclopedias?

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