Practical Marketing and Communications
- 2 Hours
- 299 CAD / Person
Marketing and Communications used to be separate departments, but no more! In fact, using a mix of marketing and communication channels can be the most effective way to reach your target audiences. For more than a decade, Focus Communications has been using advertising, media relations and corporate communications tools to help our clients get their messages seen and heard. We know that grassroots advertising, digital marketing, paid and organic social posts can be combined to offer cost-effective solutions.
What You'll Learn
- Marketing channels, including traditional media and digital advertising
- Communication channels, such as media relations, websites and intranets
- How to segment your audiences
- How to choose the right mix
Elevate your Executive Profile
- 2 Hours
- $299 CAD / Person
New managers can sometimes feel unsure of their approaches. Fear not, this course is designed to help you feel at ease in the C-suite. Fit in and stand out with tips to give memorable presentations and learn the micro manners your colleagues already know.
What You'll Learn
- How to give powerful presentations and manage your emotional intelligence
- Practice social and business interactions to help you be smooth in your everyday contact with peers and leadership
- Discover tips for LinkedIn, your digital resume
- Find out how to land your dream job
- Learn about forms of attire and what to wear in today’s post-pandemic world
- Refresh your dining and business etiquette skills
