The City of Whitehorse’s Active Commute Program is a community-driven initiative designed to create lasting changes in how citizens get around while encouraging healthier and more sustainable travel habits. Originally a one-week challenge, the program has expanded to a year-round effort, leading to a month-long challenge in the summer.
To support the program’s growth, Focus Communications was contracted to create a new website for the Active Commute initiative. This included creating a bold and engaging new colour palette, updating the logo, creating new web pages, and developing a new user portal for tracking active transportation.
What Focus Communications Delivered
Visual Identity Refresh
We updated the Active Commute logo with a bold font and a vibrant new colour scheme to give the brand more energy and visibility.
Original Logo
Updated Logo
New User-Friendly Website
We designed and developed a fully responsive website that’s as functional as it is visually appealing. Key features include:
- Easy to use registration and login
- Team creation and management
- Commute tracking by individual, team, and organization
- Leaderboards to encourage friendly competition during Active Commute Month
- Video headers and other dynamic design elements to keep users engaged
Could your website use a refresh? Get in touch today to see what we can do for you!
