The Forbes Bros. Group of Companies has over 40 years of experience constructing power infrastructure projects across North America. They provide engineering, procurement, and construction services at their core.
We were tasked with creating several videos to illustrate orientation material such as policies and safety guidelines in a way that would be more engaging to the viewers. Historically, orientation has been done through PowerPoint presentations that outline the information in a step-by-step approach. The slideshow has grown substantially, making it difficult to watch and retain the information in one sitting.
OBJECTIVE
Present material in a clear, concise way that is informative and interesting, that would encourage the viewers to participate and listen to the material.
Our Approach
- Review content supplied by the client, and develop a rough plan of how to present the information.
- Write engaging scripts based off the original supplied content that presents the material in a clear, concise way. Revise based on client feedback.
- Develop storyboards based on the approved script to establish the look, feel and pacing of the videos. Revise based on client feedback.
- Produce videos based on the approved storyboards, complete with animation, voiceover and background music. Revise based on client feedback.
- Deploy the final approved videos for use.
The use of video enables the transfer of information in a more dynamic way. Let’s engage the audience by making the information memorable through the use of scenarios that convey important lessons and information in an entertaining way.
By using this approach, we are using the power of storytelling to explain the issues and policies outlined instead of reading a bulleted list of information.
We used live action video clips with animated cartoon characters superimposed as the narrator tells the story for each module. This makes the videos easy to be used at any location as they are not specific to one job site, just specific to North America.
As an overall approach, we recommend creating a series of video modules, with corresponding testing at the end of each, to convey the orientation information.
Want to see what we can do for you?
